SINGAPORE – THE UNFOLDING FASHION OF THE MOST IMPORTANT CITY

Every summer, the top fashion metropolis of the world is graded by the Global Language Monitor. Singapore and Berlin, for the first time in history, reached the top ten, this year. Singapore was positioned at the eighth in the world and trailing behind is Hong Kong their Asian counterpart in the regional list. According to the formula used by GLM, it had to do with the number of times, Singapore and fashion appeared together in print and online media. In essence, Singapore is all about fashion. While I'm a proud fashionista and proud resident of Singapore, I beg to differ with GLM's claim because Singapore is not much of a fashion capital, it is rather more of a shopping one. In a recent report, Fashion Nation, in the Urban section of the strait times newspaper, Sue Evans, the senior catwalk editor of London-based trend forecaster WGSN, said that Singapore was really full of fashion followers and not fashionistas. The influence of Princess Kate and Alexander McQueen put London above New York in 2011 where they were placed on the top position at the Global Fashion Capital which came as a bombshell. Furthermore, to several, the greatest astonishment ought to be the manner at which Singapore rose to the Top ten, moving seven spots away from last year as well as surpassing Tokyo.

Singapore is still in its youth, a growing nation and is famous for its structure as well as its compliance with the laws. Singapore is described by a few as a dull and unfruitful land. It is just to say that Singapore's fashion statement has gone through rigorous and severe changes. This is so because of the involvement of their national government in making sure every aspect of their economy grows. When the government officials of Singapore puts their mind at expanding a certain industry such as the aviation, creative writing or research, remarkable success tales often come along.

In essence, the International Enterprise Singapore, SPRING Singapore, and the Singapore tourism board jointly supported the growth of Singapore as Asia's fashion entry which contributed to the rapid growth of the fashion industry. The government firms in alliance with the private sector embraced a fork-like approach to expanding the development of the fashion firm in Singapore by grooming design talent, energizing demand regionally and globally as well as placing Singapore as a fashion center the intercontinental basis.

Asia Fashion Exchange was initiated in 2010 as an event that consists of both businesses to business and business to consumer elements, as well as programmes that develop the arts of talents in provincial and municipal talent.

Several people from different parts of the world attended the AFX’s Blueprint, in which its business to business fashion exhibition aims at encouraging and supporting fashion experts. The Asia Fashion Exchange also merges with Audi Fashion Festival which is characterized by top intercontinental designers and top models from all over the globe.

Fashion designers that enjoy traveling or touring around the world now have reasons to include Singapore on their must list of travel destinations. The fashion calendar in Singapore can brag about various exhibitions and arts like AAMA-TEX, The Asian Fashion Summit, the fashionably sustainable competition, the star creation and hosts of other trade shows one can think of or imagine. In 2011, Singapore organized the first men’s fashion week in Asia.

Singapore is the only third city in the world to host such an event after the likes of Milan and Paris which makes Singapore become a sort after nation to visit in terms of fashion statement. An affluence of fashion education programs rendered by good quality center like LaSalle College of the arts, Namyang Academy of Fine Arts ensures a stable flow of new faces and modern ideas. Its stance as a local education center also assists to lure innovative artistry to Singapore.

A prototype program was structured in such a way that the chosen designers would have the pleasure of being tutored by prominent experts and professionals.  During this programme, the designers would go through an 18-month of rigorous training which is comprised of the involvement of traveling abroad, attending workshops and seminars as well as working in a real retail business. The programme has assisted in launching several exciting regional labels like Chalk, UNCVRD, and Ready-Made.

A similar feature of the main fashion capitals of the universe is the huge support for regional labels. Singapore lacks a lot in regional labels but things are evolving. Ashley Isham, who is well-known in London, now has a faithful regional back-up. He sells his own label at the flagship store at The Fullerton Hotel and other designated areas.

The additional number of boutiques giving out stylish labels of regional designers is a proof indicating the increase in support for the regional fashion company. Several common boutiques have risen up at different shopping centers across the island.

Singapore is currently a location that welcomes and encourages fashion creativity with an enriching environment that has lots of innovative energy.

There is an energetic fashion show as well as an established site for designers and innovative talents to display and sell their works. There is an intuition that designers can flourish, fashion business is workable and the entire industry is rising up in the globe of patterns and fame.

The platform is put in place for Singapore to be a part of the top world fashion capitals. The eighth position in the world is a great record but it doesn’t expect Singapore to be satisfied with this position and remain there.